Is Outsourcing Advertising the best way?

Brands are looking for more control over their advertising output. Is bringing creative in-house better than outsourcing advertising? Or is there a third way? We all still remember the PR car-crash, which piled up around the Kendall Jenner Pepsi ad. The campaign was supposed to be an example of edgy advertising crafted by an in-house […]

Advertising Rules and Regulations

A big part of our job in TV advertising is clearing adverts to go on air. Mostly this is a straight-forward process of proving legal claims and making sure adverts are appropriate for the viewing public. Clearcast runs the advertising rules and regulations in the UK. Sometimes things are a little more tricky. Below is […]