We produce branded video content for online audiences tired of disruptive advertising. Toast is a branded content agency that delivers results.
Branded video content is a great way to reinforce your brand message and engage with customers on an interactive level. Whether we’re creating a bespoke social video campaign. Or for instance, complimenting a TV campaign with digital video assets. We’ll create a content marketing strategy that builds a consistent brand experience for your audience. This strategy will extend your reach and provides better brand engagement.
Making your content relevant to your target market is vital in a branded content campaign. A viewer interacting with this branded video content should be either seeing something ground-breaking, funny or learning something new.
Sailor Jerry
Branded Content
Shell
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Storytelling with Video
Unlike traditional TV advertising, branded video content isn’t designed to sell a product or service directly. In other words, the best types of branded content convey a message with original and fun programming that tells a story. A successful branded content agency will create a video to capture the viewer’s attention early. The content should be authentic and feel related to the brand.
Telling personal stories is a great way to connect with an audience because these personal stories can connect a brand to the viewer using content that touches hearts and minds. Above all, content that leaves a lasting impression and is more likely to be shared.
Since branded content will be seen in a social content stream. Giving the viewer original content or likewise teaching them something can be a great way to hold attention. Branded content campaigns have exceptional longevity, often being rediscovered and shared a long time after being launched.
Working with a branded content agency
We start the process of planning a branded content campaign by sitting down with our client. We research their current media output. Then we use this insight to craft a campaign that will add an extra dimension to their existing content.
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Planning Branded Content
The planning stage is all about creating content that will grab the viewers attention. In contrast to traditional advertising branded content needs to immediately engage with the viewer. In short planning a compelling campaign that will excite the viewer is imperative.
Planning a campaign that is easy to extend will help build on success and roll out added content over time.
Branded video content
In the video production stage, we execute the video strategy plan already developed. Video content can range in style from simple talking-heads through to a full scale filmed production. Another great format is the explainer video, which conveys a simple message in a fun manner.
To maximise budgets, we always suggest building a video library. Repurposing and delivering multiple videos as the campaign grows.
Distribution
Getting your video seen is the task accomplished by a distribution strategy. There are several ways to target video content. For example targeting a demographic, using a social platform and specifying which of their users to target. Or partnering with a premium media owner and using their platform to host content.
Retargeting is showing the video to users who have already interacted with your brand in some way. Finally, distribution by shares alone can be very cost-effective if the content is compelling enough.
Successful branded content
Obviously, companies like Red Bull have their own internal branded content agency. Red Bull pride themselves on having an excellent native advertising strategy. Their broad range of content is always focused on their target audience and more importantly, is exciting to watch. The Lego movie franchise has been another very successful strategy. The entire movie is a vast product placement with a killer story.
There are many other case studies of brands creating video content. Each one has the same traits, focus and authenticity. That’s what makes for an award-winning video.
Working with Toast
Finally if you have a video content project you’d like to discuss, use the form below. We can reply with a ball-park quote quickly. Toast is an extremely proactive branded content agency. We pride ourselves on our attention to detail and quality of output.