DRTV Advertising

When you absolutely, positively have to get a ton of new customers – use the power of DRTV to deliver results. DRTV advertising builds audiences.

How can DRTV help?

DRTV advertising differs from brand response advertising in that the viewer is urged to respond to the offer directly. Calls to action can range from a toll-free number on the screen, a special offer or a website URL. The return on investment delivered by direct response TV adverts is one of the highest possible in all advertising mediums. In comparison to social media advertising where your brand has to fight amongst the digital chatter, the best direct response ads set out a message and deliver measurable results. See our work here.

Working with a DRTV Agency

If you need a direct response tv advert produced, then working with a skilled DRTV agency is essential. Toast has years of experience in producing DRTV adverts that produce ROI results that clients demand. Have a look at our DRTV showreel below. We can handle the whole DRTV production process from strategy and creative, through filming or animation to clearing for broadcast and delivery to the channels. We partner with trusted media buying partners to get the best media packages for our clients.

DRTV Advertising Showreel

DRTV – Direct Response TV advertising

DRTV is the name for a specific type of TV advertising that uses a call to action on the screen. The advertiser expects the viewer to respond to the advert by calling a number or visiting a website.

The difference between brand advertising and DRTV

Brand advertising has traditionally done a brilliant job communicating a company’s broader message to the public. Brand adverts are used to establish credibility or promote new product lines in the minds of buyers. A response campaign, on the other hand, is all about marketing a product or service and expecting the public to respond by either phoning a number or visiting a URL.

The second screen phenomena has given the direct response television commercial a new lease of life. Rather than waiting until the viewer has finished watching TV, a second screen means viewers are actively engaging with brands and offers in real-time.

Some DRTV Questions we’re often asked:

What does DRTV stand for?

DRTV stands for Direct Response Tele – Vision usually followed by advertising.

What is DRTV advertising? 

DRTV is a specific type of advertising that uses a call to action to get a response from the viewer, usually a call or a website visit.

What is DRTV?

DRTV is the name for a specific type of TV advert that uses a call to action or web URL to get the viewer to take action.

DRTV Production in London

Toast is a DRTV production company based in London. We work with many large brands to produce stunning DRTV ads, but we’re probably best known from our work for new to TV brands like Innocent Smoothies and Abel & Cole.

Media costs and media placement

When planning your media placements, it’s worth remembering that DRTV adverts work best out of peak time advertising. The most cost-effective use of your media budget is to buy many slots across channels that are right for your demographic. Lumping all your budget into buying a few advert slots in expensive primetime will end up wasting your opportunity. Toast is an experienced DRTV media buying agency who can get the best media packages to make sure your advert is seen on television.

Digital TV channels are a powerful medium for DRTV; many Freeview channels have very focused offerings which lead to concentrated audience pools. These channels are a great place to build a target audience.

drtv process
drtv example
drtv call to action

A call to action

A prospective customer wants to feel at home once they’ve entered your URL, so make sure your website reflects your TV advert in some way. Keep the experience the same; viewers want to feel a cohesive brand message across TV advertising and on your website. Have a still from your TV advert on all of your landing pages, so the viewer knows they’ve come to the right site.

DRTV campaigns are a powerful way to build databases of interested customers; some purchases aren’t an impulsive buy and need a nudge over the line. A response advert that delivers a list of potential customers is an excellent way of feeding leads to a phone sales team. 

A bonus of DRTV is the trust building nature of TV commercials. Advertising near national brands adds trust signals to your company. If your company is selling products such as gold coins or cruises, a DRTV commercial can leverage the trust gained from TV advertising to close sales. 

A call to action that includes a toll-free number is a great way to gauge which areas of the country your advert works best. It’s best to run adverts when your call centre is operating; an unanswered call is a waste of your precious marketing budget.

Work with Toast

If you’re looking for a DRTV Production Company with great creative ideas, award-winning writers and directors, do get in touch. We start the DRTV advertising process by having our new clients complete a briefing document explaining all about their company and brand. Do get in touch to kick off your DRTV advertising journey.

Get in touch