Atomic London came to Toast to produce a direct response advert for Cancer Research UK.
The Cancer Research advert message is that by simply using your signature to include a gift in your Will to Cancer Research UK could lead to life-saving research and pioneering breakthroughs.
The ad consists of a series of vignettes that depict the results for cancer patients of simply giving your signature. This idea of how powerful your signature can be is very much at the heart of the film with model signatures tying each scene together. The advert combines beautifully filmed scenes with 3D animated elements built specifically to fit within each scene.
Cancer Research UK
Cancer Research funds nurses, scientists and doctors. Firstly their main aim is to help the world beat cancer sooner. Another part of Cancer Research UK’s role is to provide information about cancer. They also help the government to formulate policy ideas based on evidence-based research.
CRUK believe that early diagnosis must remain the focus on the national health service. They also work with the government and the health service to make sure that people with a cancer diagnosis or undergoing cancer treatment have access to the best treatments possible.
Shot by Matt McConaghy on the Alexa Amira, lit by Simon Hawken & posted by Toast & Hoxton Red Sox.