Toast was asked to pitch on two new TV adverts for online retailer Wayfair. Having won the pitch Toast went on to produce the Wayfair Adverts “Your Home. Your Wayfair.” and “Finds to fit your life.” A Wayfair producer from Boston Wayfair HQ and the Creative team from Wayfair Europe based in Berlin oversaw both TV adverts.
The team at Toast was amazing at facilitating all our needs for a week-long TV shoot with many deliverables. They were extremely pleasant to work with and solution-oriented when we had last minute requests and changes come up.
The director, Will, was very collaborative, approachable and passionate about the work and one of the best directors I have ever worked with. We plan to work with them again and couldn’t recommend them more.
– Katelyn Kennedy, Head of Production at Wayfair
Wayfair Advert 2019
This latest Lorraine Kelly advert continues Wayfair’s relationship with their brand ambassador. The latest Wayfair adverts both feature Lorraine taking the viewer through a collection of furniture and decor that are all available on wayfair.co.uk Filming for both adverts took place over four days in two different locations in South London.
Stills and behind the scenes
The project not only included filming of two Wayfair TV ads but also a stills photography shoot, video clips for social media and sponsorship bumpers for Modern Living & Tasteful living.
Wayfair has used TV advertising to grow its sales throughout Europe in only a few years. If you’re looking to increase market share have a look at our TV advertising guide or give Toast a call. We can walk you through an entire TV advertising campaign and answer any questions you might have.