TV Advert Production

Toast is known for beautiful TV advert production for companies of all sizes. We expertly handle the entire advert production process.

Getting a TV advert on air allows companies to build trusted brands. TV advertising also boosts sales by putting products in front of huge numbers of potential customers. Toast is a complete TV commercial production partner, one that has access to media buyers, planners, creatives and TV advert production teams. We can handle your complete advert production from brief to airdate.

Some of our TV adverts – 2020

Why Toast?

Firstly we offer the perfect marriage of a creative and production agency with in-house production resources. This allows us complete control over our output and making the most of your budget. Secondly, Toast is extremely proactive, handling everything from casting, location, crewing, studio and equipment hire. We make sure that our internal and external production supply lines get the very best out of the creative brief and budget available. Finally, Toast is one of the top TV commercial agencies in the UK, we can do deals to get the most from your TV advert budget.

Take a look at some of our work. We have a great track record of helping companies like Innocent get on TV. Whether you already have a budget for your TV advert or you’re researching TV advertising costs, fill in the contact form below and we’ll guide you through the process.

Ancestry logo

“We invited Toast to pitch for our new product-focused TV campaign. They were the stand out choice from our first meeting and impressed me with how quickly they not only understood but engaged with the brand.”

Sue Moncur, Ancestry, UK Country Manager.

TV Advert Production for Innocent

The TV Advert production process

Our producers come from advertising agency and TV advert production backgrounds in London and have a unique and clear understanding of the entire process of bringing TV adverts to screen.

A dedicated Producer

Regardless of the size of your TV commercial production, we assign a dedicated producer from the start of the project. This producer works directly with you and your team. We start by gaining an understanding of your company or product, from there we develop creative ideas. 

Wards Estate Agent Advert

Wards Estate Agents

TV Advert

Graze TV Advert

Graze Advert Versioning

TV Advert

Wayfair TV Advert

Wayfair Furniture

Advertising Campaign

The ideas stage

We always present multiple creative routes which give clients a broad spread of ideas to choose from. These ideas will range from top-line concepts to sample TV commercial scripts. When presenting ideas we’ll look at different creative routes including live-action and animated TV commercial production. Once a route is picked we refine the concept based on client feedback. Above all, we know the idea is key to success, we make sure to keep the concept focused on getting results.


At this stage, we’ll start the process of clearing your TV commercial script. Every UK TV advert has to abide by a set of rules before going on air. It’s best to get these approvals early as it prevents bottlenecks later in the TV commercial production process. During pre-production, we will work out the logistics of any filming that needs to take place. If the route picked is an animation we’ll generally start storyboarding the animation at this stage.

41 Ads

Average ads watched per day in 2018 – Thinkbox


TV generates 2.4x greater impact than FB – Nelson-Field

3h 39

Average daily TV viewing time in UK – The Global TV Group

Filming and Editing

Before any filming takes place we’ll have a final pre-production meeting to sign-off all aspects of the shoot so that everyone is clear on what will happen during filming. Filming will either be on location or in a studio depending on what is the best solution. The footage from the shoot is then edited into a rough version of the TV commercial which locks down shot selection but not timing. Further refinements are made to the edit, graphics, effects and sound are all added until the TV advert production process is complete.

Clearance and playout

During the edit, the TV advert is sent to the regulator Clearcast for final approval. The finished advert is then sent to the TV networks for playout as a national TV advertising campaign.

Cancer UK Television Advert

Work with Toast

If you’re looking for a great TV advert production company with great creative ideas, award-winning writers and directors get in touch. However, if you already have a TV commercial and you’re looking to get it on air we have experienced media buyers who can organise a media plan and get your TV advert seen on TV. Use the form below to tell us about your project.

TV Advert Production FAQ’s

How long do TV adverts last?

TV adverts generally have a duration of 30 seconds but it’s also possible to run 10-second cutdowns.

What makes a good TV advert?

A good TV advert is one that’s memorable. A DRTV advert is good if the viewer follows the call-to-action.

Who makes TV adverts?

TV adverts are made by advertising agencies and production companies, or sometimes a combined production agency.

Get in touch